Special Features

DS Smith Display whets the appetite for Nestlé’s new organic cereals

Erlensee, 26. August 2020. Delicious breakfast and getting involved in the protection of wild bees has never been easier thanks to the new organic certified whole grain cereals of the Cheerios Bio brand. Because for every package of the two new varieties in the Honey and Honey & Chocolate flavours sold, Cheerios Bio is donating 10 cents to the Foundation for People and the Environment. As part of its “Germany hums!” initiative, the non-profit organization uses it to build nesting aids for endangered wild bee species throughout Germany. One of the campaigners for the good cause is the display and packaging manufacturer DS Smith. The long-standing Nestlé supplier developed a creative and easy-to-package secondary placement for the sales promotion of the new Cheerios organic cereals. This puts the product innovation, brand values and environmental commitment at the point of sale in an eye-catching setting. The jury of the German Packaging Award 2020 was impressed by the emotional presentation of the product and chose the original ¼ pallet display by DS Smith as winner in the category ‘product presentation’.

Nestlé wants to grow with traditional cereals. One of these is the Cheerios Bio brand with which the food company recently entered the organic segment. Pure with honey or additionally refined with chocolate, the two new whole grain varieties contain ingredients of the best organic quality. The Nutri-Score label B certifies the good nutritional value of the cereals. In order to score additional points with nutritionally and environmentally conscious consumers, Cheerios Bio has launched a sustainability campaign to accompany the launch of the new organic varieties. All POS materials are also 100 percent recyclable. Because organic quality alone is not enough these days, the food company knows. Consumers increasingly want brands that, like Cheerios Bio, take a responsible attitude towards nature and society.

The new Cheerios organic cereals are being promoted in food retail with a high-impact, natural-looking ¼ pallet display from DS Smith. The high quality offset-printed corrugated board secondary placement inspires with the beauty of a blooming wildflower meadow. And as in real nature, numerous bees romp around the display. As a poster attachment or wobbler, the industrious insects made of corrugated cardboard attract shoppers’ attention from afar to the organic products clearly arranged in trays and the associated environmental protection campaign.

The creative display solution from DS Smith provides an all-round harmonious overall picture. The brand values of the new organic cereals are optimally transported to the point of sale. The emotional presentation of the products encourages impulse buying and promotes the sale of the crispy, honey-coated wholemeal rings. Even the set-up in the retail trade is extremely easy. It can easily be carried out by just one person, so that even the current rules of social distancing are observed: Simply remove the hood and fold down the poster, and sales can begin with the pre-assembled display. At the end of its service life, this innovative display solution made of corrugated board can be easily recycled via the paper recycling circuit.

Consumer habits are evolving, and online shopping and delivery of food items is now an integrated part of how we live. At the same time, consumers want food brands to play their part in protecting our planet – with 8/10 consumers calling for all packaging to be sustainable.

Whatever the future holds one thing is for sure: when it comes to food contact papers, DS Smith will continue to innovate and put product safety and sustainability jointly first. 

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