Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, premium pet food brand Sea Fairy and single-dose OEM specialist Petino have formed a strategic partnership to bring packaging innovation to the pet nutrition market, combining packaging technology, manufacturing capabilities and brand expertise from the start.
Amcor brought together Sea Fairy and Petino to develop a card-style, single-dose format for pet fish oil, liquid nutritional supplements and other pet nutrition products. Rather than developing packaging, manufacturing and commercialization separately, the three companies worked together to align consumer needs, packaging design, production requirements and brand objectives. Amcor contributes packaging technology and expertise; Petino has specialized single-dose manufacturing capabilities; and Sea Fairy brings its understanding of pet owners, products and market channels.
“By bringing the technology, manufacturing and brand capabilities together from the start, we can help customers move more efficiently from concept to commercial production,” said Jeff Li, commercial general manager, Food and Personal Care, Amcor Flexibles China. “This model can help Chinese brands bring packaging innovation to market and, ultimately, scale their solutions globally.”
The resulting format brings a proven packaging concept to the pet nutrition sector. Designed for one-handed use, consumers simply snap open the pack along pre-scored fold lines to access a precisely portioned dose, without scissors or additional measuring. Its lightweight, portable format is suited to travel, outdoor use and feeding on the go, while high-barrier film helps protect sensitive ingredients such as fish oil from oxidation and maintain product quality.
“Sea Fairy has long been committed to science-based pet care, delivering high-quality products through innovation. Single-dose formats are becoming a major growth driver, and packaging is the key to enhancing user experience and communicating brand quality — which is exactly why we partnered with Amcor and Petino,” said Yang Jinyu, founder and CEO of Sea Fairy. “This packaging solves multiple pain points in daily use, covers full-scenario feeding needs and combines lightweight design with convenient, precise dosing — a strong fit for modern precision pet care.”
“As a critical link in the supply chain and an OEM specializing in single-dose formats, Petino’s well-established manufacturing capabilities ensure that new products can be scaled up to stable, mass production,” said Zhang Kai, Petino pet project lead. “This partnership helps turn packaging technology into real products that reach the market, supporting long-term innovation in the pet industry.”
